Celebrating kindness on TikTok
People around the world come to TikTok to be entertained and to express themselves creatively. The immense diversity of people and content on our platform is what makes TikTok such a special place – from people outlining the sources of their unique qualities through the mosaic trend to sharing their customs and traditional food with #culturechallenge. Last year, TikTok celebrated the creators, diversity, community and culture on the platform that brought positivity and joy to life through the #ItStartsOnTikTok campaign. We are driven by our passion to maintain a welcoming environment for our global community, and over the last year we’ve introduced a range of features aimed at fostering kindness and preventing bullying.
Today we're taking another step with the launch of #CreateKindness, a global campaign and a creative video series aimed at raising awareness around online bullying and how we can all choose kindness.
Promoting awareness around bullying
At TikTok, we value the trust of our community and work hard to maintain it by cultivating an inclusive atmosphere. Bullying behavior damages the trust-based nature of the app by harming people's confidence in themselves. We're mindful that although in-app interactions may seem harmless to some, the impact of people's online experiences don't always disappear when they close the app. This is why we greatly value the stories from our community about their experiences and why we invest in measures to help TikTok remain a place where kindness and compassion thrive.
As part of our ongoing commitment to promote online kindness, we're launching on our @TikTokTips account an animated video series that tells the real and personal stories of six creator-animators whose distinct animation styles complements their diverse experiences.
By using their distinctive animation styles and voices, and revealing themselves at the end of the videos, these creators drive home an important message: behind every account is a real human being who deserves to be treated with kindness and respect.
Spreading kindness on TikTok
TikTok communities thrive when kindness and care are at the forefront. Videos using hashtags related to kindness, including #love, #kindness have garnered over 400 billion views and generated almost 50 billion video creations around the world.
Fostering kindness on TikTok
We're committed to promoting well-being and positive online behavior as we strive to make meaningful and enjoyable experiences possible for everyone. This includes working to remove content and accounts associated with harassment and bullying. Bullying is not tolerated on TikTok, and we work to combat it through our policies, features, and partners as we continue to champion comprehensive approaches to online safety.
In addition to these videos, we invite our community to participate in the #CreateKindness hashtag challenge by creating TikTok videos that share the heart-warming moments and comments that inspire you to spread kindness.
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, Mountain View, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. www.tiktok.com.