United in Motherhood: Moms Supporting Each Other on Breastfeeding Journeys
Philips AVENT launches new Electric Breast Pump that encourages mothers to embrace and be #UpForTheChallenge of breastfeeding by delivering fast, gentle and hassle-free expression
Manila, Philippines – Even as life continues to move after the onset of COVID-19, the journey of motherhood in the time of this pandemic has its challenges. With most of time spent at home, away from loved ones, technology makes it possible for moms to connect
Philips AVENT, one of the world’s leading mother and childcare brands, organized a Virtual Mommy Meetup last April 21 – drawing on the belief that together, families can embrace motherhood through its highs and lows. During the event, moms elaborated on the range of difficulties involved in raising children in a pandemic. However, many mothers celebrated the
learning experiences that translated into moments of parenting success. The meetup, which was once again by Patty Laurel, served not only as a support group for expectant mothers, but also an educational platform and open forum for mothers to seek guidance as they progress through motherhood.with each other and find the support they need in these unprecedented times.
The meetup also featured a discussion led by birthing coach Chiqui Brosas-Hahn, covering topics of pregnancy, breastfeeding, and motherhood in our current situation. The brand brought mothers of all kinds together as well – with mom-to-mom conversations headlined by influencer and mother-to-be Camille Co, Philips AVENT aims to give all moms the knowledge
“I’m ready to take on the challenges ahead. I mean, I’m already going into this armed with so much information from professionals, friends and books. I fully understand how difficult yet rewarding the road ahead will be,” says Camille. “As a new mom, it’s nice to know I have a reliable partner in Philips AVENT.”and equipment needed to give their children the best start in life.
Electric Breast Pump inspired by baby’s natural feeding process
“In these times, mothers must always safeguard the health of their children from the earliest stages of life,” says Chiqui. “While breastfeeding is a unique and beautiful journey, it’s not always going to be easy. It can be time intensive and women can experience difficulties with latching, discomfort, or nipple soreness.”
The Philips AVENT Electric Breast Pump enables women to express comfortably and efficiently, while maintaining the benefits of feeding their baby breast milk. Its one-size-fits-all soft, silicone shield gently adjusts to 99.98% of nipple sizes up to 30mm 1 , so mothers can feel confident that this is the right feeding solution for them. It has Natural Motion Technologthat uses frequency, intensity and nipple stimulation for pumping that is simple, fast andgentle 2 .
“Being a mom, juggling the demands of work and motherhood can be quite the task. With the need to find reliable solutions to help give our children a healthy start, I’m proud to say that by combining scientific knowledge with an innovation-focused vision, Philips AVENT has developed a feeding solution that adapts to the mother,” said Maite Uy, business development manager, Philips Philippines.
“We are thankful for these moms who participated in our meetup event. We hope to continue to offer a source of comfort and care for moms everywhere raising their children in these unprecedented times. We aim to get Filipino moms to always be #UpForTheChallenge of motherhood, and we at Philips AVENT will always be steadfast in our commitment to supporting and guiding moms through every step of motherhood,” Uy added.
1 Fits nipple sizes up to 30mm*Based on: (1)Mangel et al. Breastfeeding difficulties, breastfeeding duration, maternal body
mass index, and breast anatomy: are they related? Breastfeeding Medicine, 26 April 2019, ((109 participants, Israel);
(2)Ziemer et al. Skin changes and pain in the nipple during the 1st week of lactation. Journal of Obstetric, Gynecologic &
Neonatal Nursing, May 1993, (20 participants (Caucasian), USA); (3)Ramsay et al. Anatomy of the lactating human breast
redefined with ultrasound imaging, 2005, (28 participants, Australia).
2 1 Based on milk flow initiation time (time to Milk Ejection Reflex - MER) results from clinical trial with 20 participants
(Netherlands, 2019) compared to time to MER results for other Philips predecessor pump from Feasibility study with 9
participants (Netherlands, 2018)
About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people &health and well-being, and enabling better outcomes across the health continuum – from healthy living and prevention, to diagnosis, treatment and home care.
Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips generated 2020 sales of EUR 19.5 billion and employs approximately 82,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.