Celebrating kindness on TikTok
People around the world come to TikTok to be entertained and to express themselves creatively. The immense diversity of people and content on our platform is what makes TikTok such a special place – from people outlining the sources of their unique qualities through the mosaic trend to sharing their customs and traditional food with #culturechallenge. Last year, TikTok celebrated the creators, diversity, community and culture on the platform that brought positivity and joy to life through the #ItStartsOnTikTok campaign. We are driven by our passion to maintain a welcoming environment for our global community, and over the last year we’ve introduced a range of features aimed at fostering kindness and preventing bullying.
Today we're taking another step with the launch of #CreateKindness, a global campaign and a creative video series
aimed at raising awareness around online bullying and how we can all choose
awareness around bullying
At TikTok, we value the trust of our community and work hard to
maintain it by cultivating an inclusive atmosphere. Bullying behavior damages
the trust-based nature of the app by harming people's confidence in themselves.
We're mindful that although in-app interactions may seem harmless to some, the
impact of people's online experiences don't always disappear when they close
the app. This is why we greatly value the stories from our community about
their experiences and why we invest in measures to help TikTok remain a place
where kindness and compassion thrive.
As part of our ongoing commitment to promote online kindness, we're
launching on our @TikTokTips
account an animated video series that tells the real and personal stories of
six creator-animators whose distinct animation styles complements their diverse
By using their distinctive animation styles and voices, and revealing
themselves at the end of the videos, these creators drive home an important
message: behind every account is a real human being who deserves to be treated
with kindness and respect.
kindness on TikTok
TikTok communities thrive when kindness and care are at the forefront.
Videos using hashtags related to kindness, including #love, #kindness have garnered over 400 billion views and
generated almost 50 billion video creations around the world.
kindness on TikTok
We're committed to promoting well-being and
positive online behavior as we strive to make meaningful and enjoyable experiences
possible for everyone. This includes working to remove content and accounts
associated with harassment and bullying. Bullying is not tolerated on TikTok,
and we work to combat it through our policies, features, and partners as we
continue to champion comprehensive approaches to online safety.
In addition to these videos, we invite our community to participate in
the #CreateKindness hashtag challenge by creating TikTok videos that share the
heart-warming moments and comments that inspire you to spread kindness.
TikTok is the leading destination for short-form mobile video. Our
mission is to inspire creativity and bring joy. TikTok has global offices
including Los Angeles, Mountain View, New York, London, Paris, Berlin, Dubai,
Mumbai, Singapore, Jakarta, Seoul, and Tokyo. www.tiktok.com.