Selecta Launches The #ShareHapPinas Challenge Nationwide
Selecta Launches The #ShareHapPinas Challenge Nationwide
In partnership with Grab, 7-11, and other retail stores, the brand and content creators shared happiness to family and friends across the country
Manila,
Philippines – In celebration of Ice Cream Month,
Selecta highlights the importance of human connections through the #ShareHapPinas
challenge. Together with Grab, 7-11, as well as local retailers across the
country, Selecta aims to kickstart a chain reaction of happiness across the
country through the simple act of sharing tubs of ice cream to friends, family,
and loved ones.
The #ShareHapPinas challenge is part
of Selecta’s response to the findings of the brand’s global study on happiness
conducted last year. The study reported that in place of individual financial
success, status, and personal possessions, people across the world now place a
higher value on social connections and community togetherness as key factors
extremely important to happiness.
In the Philippines, many people see the
value in sharing happy moments together – with 66% of Filipinos surveyed saying
that they found happiness through human connection. Despite the pandemic
causing one of the biggest disruptions to life in modern history, these moments
of togetherness and renewed reverence for moments of human interactions have
extended outwards from people’s homes to the larger communities that people
belong to. As communities have found ways to bounce back, Selecta aims to help
those communities celebrate connections as they play more important roles in
the lives of people.
To help share a little bit of happiness with the connections in life that you cherish, here’s how to join the #ShareHapPinas challenge:
* On an online post, tag the loved ones you wish to share ice cream with.
* Use the #ShareHapPinas challenge hashtag
*Send Selecta ice cream to your family and friends through the Grab app. Each use of the hashtag creates a pin that will appear on the Selecta Happinas Map – a nationwide tally of happy moments happening across the Philippines.
The Selecta Happinas Map was created to
showcase how a simple act of kindness can inspire a movement among people that
cherish the value of human connection. By sharing ice cream, people can join in
on the movement and help spread happiness around the country.
As happy communities are made up of happier
people, where kindness, selflessness, and altruism thrive, Selecta is committed
to remind people that it’s still possible to share happiness even in a
socially-distant time. By celebrating togetherness and social connections,
#SarapNgSamaSama can take hold once again both in our own homes and in the communities
we belong to.
In these times, a little bit of happiness
can go a long way. Selecta makes it easy to enjoy moments of happiness together
with the important people in our lives, no matter the distance. After all,
happiness is always best when shared. Join the Selecta #ShareHapPinas challenge
today.
For more on the #ShareHappinas challenge,
visit SelectaPhilippines.com.
Visit selectaphilippines.com/Happinas to view happy moments across the country.
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